3 reasons why Facebook Ads are worth it and 3 reason why they are not

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Facebook Ads are available to businesses looking for another way to market to their audience on the social network. But while they have a lot to offer, advertising on this popular social platform is not all peaches and cream. There are quite a few reasons why Facebook Ads are worth the gamble, as well as reasons [...]

Should SEO managers be concerned about Google losing part of its search market share to Twitter?

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When search engines come to mind, most people instantly think of the almighty Google. This only makes sense. It is, after all, the number one search engine on the planet. While Google is ruling over the market with an iron fist, Twitter’s growing importance as a viable content discovery product may prove to be cause [...]

Marketing possibilities of file sharing capability on Facebook groups

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With more than 900 million registered users, premium advertising solutions, and countless apps, it is clear to see that Facebook is much more than a social networking site – it a robust platform. That platform is always growing, and as it continues to grow, it creates more opportunities for regular users as well as marketers [...]

What does the backlash regarding the white space in the new Google+ design mean for web developers?

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In an attempt to improve the user experience and maintain relevance in the social arena, Google recently performed a major overhaul of its social network Google+. While most agree that the changes have left the site looking more visually appealing, the redesign has not been without controversy. Much of the hoopla has been regarding the [...]