Blogging is a great way to pass the time, and for some people to even make money. It’s an excellent way of letting people what you think about certain things that concern you and spread your message. However, the question here is, “how many people are receiving said message?” When you create content, you want for as many people to see it as possible. You want them to read,enjoy and appreciate it. You can’t always be sure of how well your blog is doing based solely on comments, though. It’s a good idea to know how many people are looking at your blog, how many stay to browse and look for something else and how many immediately leave after they’re done a blog post. This will give you certain pointers to how well your content is doing and by extent, how good a job you’re doing. You can’t do that without analytics, though. The good news is that you don’t really have to worry about that. Google provides an excellent, free, and quick way to start tracking your blog’s statistics. It’s called Google Analytics (didn’t see that coming, did you?) and today I will show you how to set it up and will tell you why.
How to add Google Analytics to your blog
I assume you already have a Google account, but in case you’re one of the five people on the planet who don’t have it, create one. In order to utilize Google Analytics, you will need a Google account. Lucky for you, it’s really quick and easy to create one, and it’s free, so go ahead and create one. If you already have a Google account, go to the Google Analytics website (google.com/analytics). Now log in and click Sign Up. This way you are signing up for Google Analytics with your Google account. You will be sent to the sign-up page where you will be presented with the option of choosing your account name and the URL for the website or blog you’d like to track. The next few steps in the registration are pretty self-explanatory – contact information you would like to add, terms and conditions (make sure you read those before you agree to anything).
The next step is a bit trickier, though. There is a code you have to paste in your site in order to get the whole thing working. This is not that big a problem if you’re using WordPress (and many bloggers do) because you can use a plugin called Simple Google Analytics that will allow you to copy the code in the proper place. Otherwise, with your admin’s console you should be able to tweak your site’s options and add the code but it can get a bit too technical. After you copy and paste the code in the proper section, save it. This way Google knows that you’re not trying to track a site that doesn’t belong to you. If all has been done correctly, your site should be working properly and Google Analytics should begin tracking it within a few hours. You can check within your Google Analytics account.
Why do you need all of this?
You might be asking yourself why you would need to go through all of this. It’s a fair question even though the process is quite simple it’s still something you need to do for a reason. And the reason is quite simple – you need to know what people like, where they’re coming from and how you can improve your content. Google Analytics can be extremely helpful with that. This is not something you should underestimate.