Your need for content is never-ending. Your blog readers will consume everything you have, and beg for more – or go somewhere else and get their fix. How do you compose epic blog posts that get read, shared, and linked to? You have to have a formula or you’re going to get burned out pretty quickly. Here’s how to get started:
Do Your Homework
Most A-list bloggers will tell you that your headline is 90 percent of your success. That’s mostly true, but there’s a huge caveat to that. Your headline is 90 percent of your success when it comes to getting people to read your post. All the headline does is suck readers in. You still have to give them amazing content or they’ll leave and never come back.
So, here’s how you do that. Go into your blog’s raw data logs and see how people are finding your site. What keywords are they using to find your site? Now, go to Google and turn on the auto-complete function if it’s not already on. Start typing some of those keywords into the search box. You’ll get some search suggestions. Guess what? People are probably searching for at least some of those suggestions.
Look at your competition. What are they writing about? What are their most popular posts? Can you take an idea that is already popular on their blog, attack it from a different angle, and then post it to your blog? If so, this is an incredibly simple way to get killer material without expending a lot of resources.
Draft An Outline
Every good post has an outline. Every single one of them. Don’t think you can “wing it.” Winging it usually results in unfocused posts which will annoy your readers. Popular formats typically include sub-heads. Sub-heads break up major ideas in the post. They give it direction and purpose. Sub-heads also make it easy for readers to digest your material.
Try not to cover more than one major or overarching idea in your post. Even if you’re doing a list-style post, there should be an overarching theme or idea that ties everything together. For every concept you explain, give several examples so that your readers know exactly what you’re talking about.
For example, if you’re explaining how iPhone apps are more intuitive than Android apps, give several examples of applications on the iPhone, several examples of applications on an Android device, and explain – explicitly – what makes those iPhone apps more intuitive.
Do More Research
Don’t make stuff up. Whenever possible, use research studies to back up all of your claims. Cite textbooks instead of other blog posts. Cite PubMed research articles instead of stuff you find on Natural News, reference doctors instead of enthusiasts. Do you get the idea? You want your post to have as much authority as possible. Yes, it takes extra work, but here’s the thing: most bloggers are lazy. They won’t do this. Do it, and your post will stand head and shoulders above everyone else.
What good is a blog post if you don’t have an outlet for promotion. Whether it’s a blog carnival, a press release, or a massive Twitter following, you need to have some way to get the word out. In some ways, having a promotion channel is more important than the blog post itself. After all, if no one is reading your material, does it even matter?
Jacob Wilks is an avid writer and blogger. He loves to blog about writing and post on small business websites. Click ClearWirelessInternet4G to learn more.