There’s always something new on the social media horizon, which is already awkward, since the media is itself a new phenomenon. If you’ve already updated your twitter feed, or have a Facebook fan page or timeline, it’s time to throw up their hands, because there is something new to deal with, called Pinterest. Should you worry about the latest such site, considering you may have already gotten burned by wasting money on MySpace site adjustments, then later discovering with dismay that your demographic of clients have moved on to another social media site altogether?
Well perhaps you should, considering Facebook may not hold its audience forever either. Pinterest is a site that acts like a virtual board to “pin” items of interest before the rest of the community for their review. Anything from bits of text to pictures and graphics can be stuck onto the pinboard, where it can be commented on. Member profiles can be public or private, depending on whether they want to have their boards followed by others. Unlike other social media sites, Pinterest sports a very graphical, visually arresting style with lots of photos and images. This roughly parallels how old MySpace pages were packed with embedded audio, or how Facebook’s “Wall” is stacked with text.
This amounts to making Pinterest very attractive for those interested in visual-based advertising, as it will be delivered to a community that wants eye-catching stimuli. Arts, fashion, entertainment related promotions should do well in connection with the site. Even more important, at present their main demographic of members at Pinterest are women ageing 25 to 44. A low-key, “here’s my share” networking approach using this online portal could be very successful in building your business.
Pinterest can yield success so long as you remember to put top-notch visuals on your board. You can also draw people to your board by commenting, within reason, to graphics placed on other members’ boards. From whichever direction, when they arrive at your pinboard you make sure that the photograph that may lead them to your this service is fascinating, tempting, and geared towards women. If you’re just starting out considering what kind of online niche to promote, if your plans include Pinterest try to think in terms of items of interest in females 25 to 44, from wedding materials to jewelry, food services, and related products.